Marketing Plan of Mcdonald - 2838 Words

University of Economics and Business – Vietnam Nation University Department of Business Management * * * [pic] Group Assignment Marketing Plan of McDonald’s Hà   Ná »â„¢i - 2011 Marketing Plan of McDonald’s________________ I. Executive Summary: Aiming to be the world s best quick service restaurant, McDonald s Pakistan opened its doors in September 1998 at Lahore and presently operating in six major cities with a network of 20 restaurants. With a strong belief in the Ray Krock phrase when you are green you are growing, McDonald s Pakistan has an aggressive plan to expand in all other cities of Pakistan and is rapidly growing with the focus to provide friendly†¦show more content†¦Brands, Inc., which serves American-adapted Mexican food. Taco Bell serves tacos, burritos, quesadillas, nachos, other specialty items, and a variety of Value Menu items. Taco Bell serves more than 2 billion consumers each year in more than 5,800 restaurants in the U.S., more than 80 percent of which are owned and operated by independent franchisees. Subway is an American restaurant franchise that primarily sells submarine sandwiches (subs) and salads. It is owned and operated by Doctor s Associates, Inc. (DAI). Subway is one of the fastest growing franchises in the world with 35,842 restaurants in 98 countries and territories as of December 20th, 2011.It is the largest single-brand restaurant chain globally and is the second largest restaurant operator globally after Yum! Brands (over 37,000 locations) + Channel and Logistic Review McDonald’s provides a combination of goods (burgers, cutlery, packaging, etc.) and services (when they prepare food, sell it and clean the restaurant). McDonald’s product will be distributed by their chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. IV. SWOT Analysis: + Strengths †¢ McDonald’s has a strong global presence with its nearest domestic competitor being only half its size, †¢ McDonald’s is the market leader in both the domestic and international markets. McDonald’s benefit from cost reduction through economies of scale because of itsShow MoreRelatedMarketing Plan for Mcdonalds3289 Words   |  14 PagesSummery/Introduction This report is being completed for the marketing unit. The purpose of this report is to produce a marketing audit of a company, which will consist of SMART objectives and aims. As well as showing a SWOT and Pest analysis of the company, this will give a good insight of how the company is doing. The audit will show what the company can do to improve themselves. The company that has been chosen for this report is McDonalds, this is because they are one of the most successful brandsRead MoreAssessment Task1 Implement marketing strategies and tactics Essay1119 Words   |  5 Pagesï » ¿ Assessment Task1 In this report I would select McDonald’s Co. to review their marketing plan, and then determine their strategies and tactics that relate to the company’s stakeholders implementation roles. McDonalds is known as one of the best-known brands worldwide, which has main aims to build its brand by listening to its customers. It also identifies the various stages in the marketing process. Branding develops a personality for an organisation, product or service. The brand imageRead MoreMarketing Plan For A Business Model1339 Words   |  6 PagesIn marketing, the business model a firm chose can be one of the ways that reflects the process of value-creating into the market. It defined the physical elements of the enterprise and the procedure about taking apart in the marketplace and market shares acquisition. Strategy and tactics are the two key components of the business model. Philip Kotler(2001) said that, â€Å"marketing plan plays an important role in the course of strategic planning, which is the basis for all marketing strategies and decisionsRead MoreMarketing Plan For The Fast Food Industry Essay1570 Words   |  7 Pagesbusiness processes or services, the requiremen t of the market plan is perceived efficient. It is also known that the development of the marketing plan supports the businesses to integrate the unique elements and attract the appropriate target audience. Moreover performing the market analysis, consumer behavior analysis and the environmental analysis mainly supports in maintaining the focus for strategic incorporation of the innovative marketing strategies and channels. 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As noticed, recently McDonalds has changed its image to appeal to a greater group of customers. A plan that the corporation can integrate is to visualize the future. This not onlyRead MoreMcdonalds And The Fast Food Industry1617 Words   |  7 PagesCompany Overview McDonalds has been the front-runner of the fast food industry ever since it was founded more than 50 years ago. This fast food mogul has provided millions of Americans and people around the globe with their services. However, since the Companies founding in a Chicago suburb to the globally recognized Corporation it is now various problems have begun to slow down the sales and growth of the Organization. As of 2014, McDonalds had 36,528 restaurants in 119 countries. The CompaniesRead MoreMc Donalds and the 4 Ps1407 Words   |  6 Pagescompany that was chosen is McDonalds’. There will be a discussion about the main line of business for McDonalds’. There will be a list of four countries that McDonalds’ operates in along with the four Ps of marketing that McDonalds operates by. Lastly there will be a discussion about the differences in the implementation of the four Ps marketing mix when it comes to different countries. Introduction Welcome to McDonald s May I take your orderRead MoreMcdonalds: Polishing the Golden Arches1199 Words   |  5 PagesPROBLEM IDENTIFICATION The main problem from McDonalds case, McDonalds Polishing the Golden Arches, is how to classify McDonalds strategy through Plan to Win into one of the five generic competitive strategies. Before we solve this main problem, we should determine the chief economic and business characteristics, the five forces analysis, and also the driving forces of the fast-food industry. After that we identify the strengths, weaknesses, opportunities, and threats by using SWOT analysisRead MoreWeek Three Individual Paper: Organizational Impact Paper705 Words   |  3 Pagesand services that a company has to offer. Three organizations that have greatly used innovation are Discover Financial Services, Apple Inc, and McDonalds. Discover Financial Services Discover Financial Services or better known as Discover Card has been the innovation force in the credit card industry. Discovers innovative business plan has not only made them a successful independent company, but they have set the standard in the credit card business. Discover was the first credit